Young China Watchers’ first talk of 2021| Shanghai events
A Sustainable Business Model: Exploring Local Heritage and Rural Tourism Development
📍 WHO: Brian Linden, Founder of The Linden Centre (Chinese National Heritage Site)
📍 WHEN: Monday 11th January 2021, 7.30PM
📍 WHERE: The Refinery, XINTIANDI, 2ND FLOOR
Brian first came to China in 1984, working for CBS News in Beijing where he participated in interviews with many Chinese leaders including Deng Xiaoping. He restored a nationally protected Chinese heritage which became a sustainable model of tourism development and heritage preservation. Brian now has seven nationally protected heritage sites. Their sustainable business model has been praised by the Chinese Ministry of Foreign Affairs, the US Secretary of State, and more.