Decathlon is from France and is a sporting goods retailer. It was founded by Michel Lelec in 1976 and opened in Enlos, a small village near Lille, France. Decathlon entered China in 2003 and has now spread to 178 shopping malls in 46 cities across the country. It provides support for chain sports goods operations and the entire sports industry chain, and has a rich line of own-brand products, and is divided into 20 different name brands according to different sports categories. For beginners and professional athletes, Decathlon can provide sportswear, equipment and various creative sports products. Its entire industrial chain control model makes its products have a higher cost performance.