People are spending more time at home during the pandemic, and that brings opportunities to earn money by sharing experiences and tips online. Or even just get fit.
Firms and application developers, including Keep and Fiture, plan to spend more to support creators for online courses, fitness apps and experience-sharing, all enhanced by new technologies on social media, plus artificial intelligence and smart hardware.
Fitness app Keep will offer 50 million yuan (US$7.8 million) in cash and a huge volume of traffic for content producers.
Keep will have 10,000 Koach or Keep Coach providers with monthly incomes of more than 10,000 yuan within three years, said Keep vice president Huang Jingjing.
User-generated content development has become a long-term strategy for Keep, which will provide support for handling traffic, product services and AI-powered recommendations to help content producers make money.
Yange, a 44-year-old man in Shanghai, has created a Chinese-style fat-burning dance in Keep’s online community. It soon went viral, attracting many followers of all ages. The new era gives “special opportunities” for normal people, said Yange, who used to work in TV.