Music China, quite possibly Asia’s largest musical instrument expo, is returning for its 18th year. With over 2,300 exhibitions from over 30 countries, the event is four days’ worth of exhibitions, workshops, forums, live performances and much more.
Two major events happening during the festivities are the New Product Global Launch, in which newly released products and technologies related to the music field are showcased to visitors, and the NAMM CMIA Industry Forum, where visitors will learn about the latest trends in the music industry and have the chance to attend how-to sessions on retailing, pricing, branding and management.